Product Packaging Design
Laventra Soft Lavender Rim Toilet Cleaner
Angled-neck lavender rim cleaner with bathroom–field dual scene, floating lavender theatre, and Clean & Deodorize. callouts.
Client Laventra
Description
Laventra is a fictional bathroom-care brand for Soft Lavender Rim Toilet Cleaner, an angled-neck gel built for under-rim reach. We redesigned a translucent lavender PET bottle with a deep-plum cap: original diamond-frame lavender-sprig mark (never a red/blue letter lockup), elegant LAVENTRA wordmark, Soft Lavender / Rim Toilet Cleaner hierarchy, soft vortex-and-petal graphic, Deep Clean / Fresh Scent / Rim Reach icons, Deodorizing Formula footer, and 500 ml — never Dceo identity or exaggerated bacterial % seals — then staged a dual-scene bathroom-and-lavender-field atmosphere with floating lavender sprigs, petals, and clean sparkles outside the pack plus exterior lines for Clean & Deodorize., Rim Reach Soft Lavender., Fresh Finish, Angled Neck Reach, and 500 ml Ritual so the collection tile reads as calm lavender bathroom-clean theatre, clearly distinct from Dceo marketplace banners, Cerulora marble bath-cleaner duos, Aluvora refillable aluminum quartets, Mosslyn botanical wood-cap lines, Softmira Free & Clear trios, Vitrora glass spray, and Strikora insect aerosols shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep angled-neck toilet-cleaner bottle energy, bathroom + lavender-field dual-scene atmosphere, clean-and-deodorize claims, and floral cluster at the base as the concept — but invent Laventra as the brand spine with a diamond sprig mark and Soft Lavender Rim Toilet Cleaner English hierarchy (never Dceo). Soften ethical storytelling to Deodorizing Formula / Deep Clean / Fresh Scent rather than sharp bacterial percentages. Outside the dieline, floating lavender props plus exterior headline Clean & Deodorize. lift a single bottle into a Colgate-style enriched 1080 lifestyle poster without bilingual e-commerce chrome, flags, or watermarks.
Problem statement
Lavender toilet-rim cleaner boards often lock real brand names (Dceo), cloned angled-neck artwork, busy bilingual marketplace banners with flag icons, and aggressive bacterial % seals into portfolio decks. The brief needed an original fictional rim-cleaner brand, redesigned soft-lavender bottle hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — independent from Cerulora ALKIMI-concept bath cleaners, Aluvora Clean Cult–concept refillables, Mosslyn Living Green–concept botanical lines, Softmira sensitive cleaners, Vitrora glass spray, and Strikora insect products shipping in parallel.
Solution
We invented Laventra, rebuilt hierarchy around diamond-sprig mark → LAVENTRA → Soft Lavender Rim Toilet Cleaner → Deep Clean / Fresh Scent / Rim Reach → Deodorizing Formula → 500 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: hero angled-neck bottle as center, floating lavender props, and Clean & Deodorize. margin callouts outside the dieline. Packaging and household-cleaning tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Dceo identity, no bacterial % chrome, no flag/watermark marketplace UI; Cerulora, Aluvora, Mosslyn, Softmira, Vitrora, and Strikora neighbour slugs untouched.
More proof
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