Product Packaging Design
Hexatron Pro-Link Cable Kit
Cyberpunk matte-black and neon-lime split cartons with braided cable props and sync-ready lifestyle callouts.
Client Hexatron
Description
Hexatron is a fictional gaming-accessories house for the Pro-Link Cable Kit — a braided USB-C and HDMI 2.1 cable system built for low-latency console and PC setups. We redesigned matte black cartons with a neon-lime vertical split, hexagonal circuit mark, topo-grid panels, and readable English spec blocks — then staged coiled cables, connector tips, hex nuts, and circuit fragments outside the packs with exterior headlines for Sync Without Limits, 48Gbps Ready, Braided Core, Zero Lag, and Pro Shield so the collection tile reads as high-tech retail theatre, clearly distinct from the reference PREBEST-style packaging.
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Design storytelling
From brief to designed solution
Ideation concept
Cyberpunk split carton as the shelf signal: matte black confidence, neon-lime data panels, wireframe connector icons, and isometric duo-pack energy without cloning third-party marks. Outside the dieline, braided cables, HDMI/USB-C tips, hex hardware, and margin callouts lift a cable-kit carton into an enriched electronics poster — concept-only from high-tech retail references, with an original HEXATRON hex mark replacing any stylized S-logo identity.
Problem statement
Gaming cable packaging often clones futuristic placeholder cartons with garbled product names, third-party connector marks, or collapses into bare white packshots that read like generic electronics kits. The brief needed an original fictional accessories brand, redesigned matte-black/neon-lime split cartons with clear English feature stories, and a square 1080 enriched lifestyle poster with tech props and external typography — distinct from controller, speaker, and smartwatch neighbours.
Solution
We invented Hexatron and Pro-Link, rebuilt hierarchy around hex circuit mark → HEXATRON → Pro-Link Cable Kit → USB-C / HDMI 2.1 / Braided Shield / Low Latency, and validated an exactly 1080×1080 enriched lifestyle packshot with cables, connectors, and margin callouts outside the packs. Packaging, custom-electronics, and gaming tags mark the work for collection filters.
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