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Case study · Product Packaging Design

Aurora Roast Pouch System Case Study

Shelf-ready coffee identity across pouch, box, and cup.

Overview

A packaging suite for a specialty coffee brand with kraft-led warmth and clear hierarchy.

Challenge

Create a distinctive, production-ready design system that builds trust on shelf and in hand.

Approach

We started with category cues, refined hierarchy, and validated mockups before final artwork.

Deliverables

Primary pack artwork Supporting variants Mockup presentation

Results

A coherent suite ready for print and brand extension.