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Band Duo Climbing chalk

Climbing chalk / sports chalk pack lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Built for the brief: climbing chalk.

Client Band Duo

Description

Band Duo is a fictional brand concept for climbing chalk / sports chalk pack. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Built for the brief: climbing chalk.'. No real trademarks or watermarks.

Packaging FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of climbing chalk / sports chalk pack under invented brand Band Duo; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for climbing chalk / sports chalk pack; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Band Duo, built original hierarchy for climbing chalk / sports chalk pack, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Built for the brief: climbing chalk.' margin callouts.

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