Product Packaging Design
Cable Pure Camping freeze-dried meal pouch
Camping freeze-dried meal pouch lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Camping freeze-dried meal pouch designed to sell the next step.
Client Cable Pure
Description
Cable Pure is a fictional brand concept for camping freeze-dried meal pouch. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Camping freeze-dried meal pouch designed to sell the next step.'. No real trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only redesign of camping freeze-dried meal pouch under invented brand Cable Pure; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for camping freeze-dried meal pouch; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Cable Pure, built original hierarchy for camping freeze-dried meal pouch, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Camping freeze-dried meal pouch designed to sell the next step.' margin callouts.
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