Product Packaging Design
Stillgrove Organic Green Tea
Quiet luxury tea carton with organic clarity.
Client Stillgrove
Description
Stillgrove required an organic green tea carton that felt meditative on shelf yet remained scannable for certifications and brew cues — pairing the box with a soft cup lifestyle moment.
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Design storytelling
From brief to designed solution
Ideation concept
Sage calm as atmosphere, not decoration overload — muted greens, generous breathing space, and typography that whispers quality instead of shouting claims.
Problem statement
Tea category packaging often densifies into walls of claims. Stillgrove needed organic credentials and ritual cues without crowding the face of pack.
Solution
We opened negative space around a single botanical gesture, moved secondary claims into a disciplined side and rear structure, and kept the front for brand, variety, and one trust cue.
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