Product Packaging Design

Trundle Soft Soft Gentle Twin Pack

Soft Gentle Wash+Lotion twin sleeve with Soft Gentle. Trundle Soft. callouts.

Client Trundle Soft

Description

Trundle Soft is a fictional soft-gentle baby-care house for Soft Gentle Twin Pack: a redesigned Soft Wash & Shampoo and Soft Daily Lotion twin sleeve with original soft wagon-wheel crest, TRUNDLE SOFT wordmark, Soft Gentle hierarchy, and reinvented soft-elephant cue — never Cetaphil Baby, Johnson's, or Aveeno Baby chrome. We staged the twin pack as hero on soft wood, then floated cream plush elephant and towels outside the packs with exterior badges for Soft Twin Wash, Soft Daily Soft, and Happy Soft Skin so the collection tile reads as soft twin-pack lifestyle theatre, clearly distinct from Clear Nest, Oat Field, Honey Cub, and Tiny Trail neighbours. Soft baby-care packaging language only — no Shop Now CTAs, watermarks, phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep twin-pack wash+lotion sleeve energy and soft elephant nursery storytelling as the concept — but invent Trundle Soft as the brand spine with Soft Gentle hierarchy and an original wagon-wheel crest (never Cetaphil lockups or shop chrome). Outside the dielines, floating nursery props plus Soft Gentle. Trundle Soft. lift the twin into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Twin baby wash posters often clone Cetaphil Baby sleeves or append Shop Now buttons and Instagram watermarks. The brief needed an original fictional Soft Gentle Twin Pack brand, redesigned wash–lotion sleeve hierarchy treating the set as hero, and a square 1080 enriched lifestyle poster — without overwriting Clear Nest, Oat Field, or parallel neighbours.

Solution

We invented Trundle Soft Soft Gentle Twin Pack, rebuilt hierarchy around wagon-wheel → TRUNDLE SOFT → Soft Wash & Shampoo / Soft Daily Lotion → Soft Gentle Twin Sleeve, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Gentle. Trundle Soft. callouts and no watermark or shop CTA identity. Artwork forced to precisely 1080×1080; clear-nest-soft-derma, oat-field-soft-care-nest, and parallel neighbour slugs left untouched.

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