Product Packaging Design

Steep Soft Mood Tea Sleeves

Diagonal-sleeved tea carton ladder with thematic die-cut windows.

Client Steep Soft

Description

Steep Soft is a fictional wellness tea house for a redesigned sleeve-over-carton system: bright diagonal colorways, thematic shape windows, soft English variety names, and matching sachets — never Etos or third-party pharmacy tea marks. We staged the mood ladder as the hero set, then floated leaves, rose petals, chamomile, and sachets outside the packs with margin badges for Diagonal Sleeve, Shape Window Die-Cut, Colorway Ladder, and Soft Satch Match. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Die-line aware Brand suite Mockup presentation Wellness Packaging Coffee & Tea Healthcare Startup / D2C

Enquire about similar work All Collection

Related services

Packaging Design — Starter

Print extension

Want this produced in print?

Continue to PIXERPRINT

Design storytelling

From brief to designed solution

Ideation concept

Keep diagonal sleeve + thematic die-cut window tea carton energy as the concept — invent Steep Soft with mood variety hierarchy. Outside the dielines, floating botanical props plus Mood sleeves, soft steep. Soft claims only.

Problem statement

Tea sleeve boards often clone Etos mood boxes as-is. The brief needed an original fictional tea brand, redesigned die-cut sleeve system, and a square 1080 enriched lifestyle poster.

Solution

We invented Steep Soft, rebuilt hierarchy around STEEP SOFT → lowercase mood name → Soft Steep · 20 sachets, and validated an exactly 1080×1080 enriched lifestyle packshot with Mood sleeves, soft steep. callouts; neighbouring packs left untouched.

Keep browsing