Product Packaging Design
Sonivue Arc Stem Wireless Earbuds
Cream-beige wireless earbuds carton with floating stem heroes, warm glow accent, and Studio-Grade Silence callouts.
Client Sonivue
Description
Sonivue is a fictional premium audio brand for Arc Stem wireless earbuds. We redesigned a warm cream-beige matte retail carton around an open glossy black charging case with amber glow halo and floating stem earbuds as the hero — thin SONIVUE wordmark, Arc Stem product line, and clean icon callouts for Active Noise Control, 30H Battery, Touch Controls, and IPX5 Splash Safe — then staged silicone ear tips, USB-C cable coil, linen swatch, river pebble, and eucalyptus outside the pack with exterior lines for Studio-Grade Silence., Adaptive ANC, Crystal Voice Calls, and Magnetic Snap Case so the collection tile reads as premium electronics retail theatre, clearly distinct from headphone sleeve packs and portable-speaker neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Warm cream negative space as the luxury-tech field: open black case with amber halo as the hero signal, stem earbuds floating symmetrically, and minimal icon callouts on the dieline — but invent Sonivue as the brand world with Arc Stem subline. Outside the carton, ear tips, cable, soft desk props, and margin headlines — Studio-Grade Silence, Adaptive ANC, Crystal Voice Calls, All-Day Comfort Fit — turn a single three-quarter studio box into a square enriched portfolio poster without clone audio trademarks.
Problem statement
Wireless earbud cartons often clone familiar stem-case packaging or keep third-party pro-audio trademarks as portfolio clients. The brief needed an original fictional brand, redesigned cream-beige carton with warm glow hero energy, and a square 1080 enriched lifestyle poster with tech props and external typography — distinct from over-ear headphone duos, gaming peripherals, and portable-speaker packaging.
Solution
We invented Sonivue and Arc Stem, rebuilt hierarchy around wordmark → product hero → feature icon row, and validated an exactly 1080×1080 enriched lifestyle packshot: floating ear tips, cable, and soft props outside the pack plus margin callouts. Packaging and electronics tags mark the work for collection filters.
More proof
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