Product Packaging Design

Cloudiva Nest Soft Newborn Wipes

Powder-blue newborn wipe soft pack with floating wipe theatre and Nest Soft. Fresh Wipe. callouts.

Client Cloudiva

Description

Cloudiva is a fictional baby-care house for Nest Soft Newborn Wipes: a redesigned powder-blue and cream soft pack with resealable flip lid, original cloud-in-nest crest, CLOUDIVA wordmark, Nest Soft hierarchy, Soft & Fragrance-Light cue, and 72 Wipes footing — never YOUR BRAND, Soft & Safe clone chrome, or Narson manufacturing marks. We staged the soft pack as hero on soft linen under sky-cream light, then floated an unfolded wipe curl, cotton bolls, wooden rattle, pale ribbon, and dew droplets outside the pack with exterior badges for Newborn Gentle, Fragrance Light, Reseal Fresh, and Soft Cotton Feel so the collection tile reads as airy newborn-wipe lifestyle theatre, clearly distinct from Cumulora Nimbus cloud wipe duo, Bunvora Soft Ears wipe duo, Vinora multi-surface soft wipes, Tinora Gentle Nest detergent, Caprivra soft-pasture Stage 1 goat, and neighbouring baby packs shipping in parallel. No Narson Group, phones, emails, QR codes, Instagram handles, or copyright bars appear as client identity in copy or artwork.

Label systems Brand suite Mockup presentation Packaging Personal Care FMCG Healthcare Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep soft-pack newborn wipe energy, powder-blue floral-cloud patterning, flip-lid reseal convenience, sensitive-skin gentleness, and nursery-airy lifestyle calm as the concept — but invent Cloudiva as the brand spine with Nest Soft hierarchy and an original cloud-in-nest crest (never YOUR BRAND placeholders, Narson lockups, or identical bubbly Soft & Safe headlines). Outside the dieline, floating wipe/cotton/rattle props plus exterior headline Nest Soft. Fresh Wipe. lift the soft pack into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks.

Problem statement

Baby-wipe boards often lock manufacturing promo names (Narson), clone blue floral soft packs as-is with YOUR BRAND placeholders and Soft & Safe chrome, and leave phones, emails, QR codes, Instagram handles, and copyright bars in portfolio decks. The brief needed an original fictional newborn wipe brand, redesigned soft-pack hierarchy treating the pack as hero, fragrance-light gentle storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Cumulora/Bunvora wipe neighbours and other parallel baby packs.

Solution

We invented Cloudiva Nest Soft, rebuilt hierarchy around cloud-nest crest → CLOUDIVA → Nest Soft → Newborn Baby Wipes → Soft & Fragrance-Light → 72 Wipes, and validated an exactly 1080×1080 enriched lifestyle packshot: soft pack as hero, floating wipe/cotton props, and Nest Soft. Fresh Wipe. margin callouts outside the dieline. Packaging and personal-care tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, Soft & Safe clone chrome, phones, emails, QR, Instagram, or watermark identity; Cumulora, Bunvora, Vinora, Tinora, Caprivra, and parallel neighbour slugs left untouched.

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