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Ember Wing Fishing Rod Tube Retail Sleeve

Fishing rod tube retail sleeve lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Ember Wing — Fishing Ready.

Client Ember Wing

Description

Ember Wing is a fictional brand concept for fishing rod tube retail sleeve. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Ember Wing — Fishing Ready.'. No real trademarks or watermarks.

Packaging Other Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of fishing rod tube retail sleeve under invented brand Ember Wing; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for fishing rod tube retail sleeve; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Ember Wing, built original hierarchy for fishing rod tube retail sleeve, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Ember Wing — Fishing Ready.' margin callouts.

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