Product Packaging Design
Kapmora Natural Camphor Hang Pouches
Mint retail box plus three illustrated cloth hang pouches with floating camphor props and Breathe Clean. Hang Fresh. callouts.
Client Kapmora
Description
Kapmora is a fictional natural-home scent house for Natural Camphor cloth hang pouches. We redesigned a soft seafoam-mint retail carton with KAPMORA hierarchy, elegant CAMPHOR display, Hang Pouch script, Eco Friendly / Repels Insects / Freshens Air / Clears Odors icon row, and Lasts Up To 45 Days badge — paired with three cream canvas pouches printed in original motifs (teal lotus, indigo crescent-moon-and-stars, charcoal fern frond; never elephant, evil-eye, or compass clones) — then staged floating camphor crystals, mint and eucalyptus leaves, wooden hang hooks, and mist wisps outside the full set with exterior badges for Lasts 45 Days, Natural Camphor, Eco Cloth Hang, and Insect & Odor Calm so the collection tile reads as eco mint hang-pouch theatre, clearly distinct from HAKA trademarks and from Waftora car perfume, Softelle dryer sheets, Bramvora pocket fresheners, Loopora / Quellora air mists, Softmira sensitive cleaners, Vinora surface wipes, and Foliora hand-care neighbours shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep mint retail-box-plus-three-cloth-hang-pouch energy, natural camphor / ~45-day freshness, insect-and-air storytelling, and eco lifestyle staging as the concept — but invent Kapmora as the brand spine with redesigned pouch graphics (lotus / moon-star / fern) and English Natural Camphor Hang Pouch hierarchy (never HAKA). Outside the dielines, floating camphor/leaf props plus exterior headline KAPMORA · NATURAL HANG and Breathe Clean. Hang Fresh. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party camphor trademarks or studio watermarks.
Problem statement
Natural camphor hang-pouch boards often lock real brand names (HAKA), cloned elephant / evil-eye / compass pouch prints, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional camphor brand, redesigned mint box plus three cloth pouches treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from car perfume, dryer sheets, pocket fresheners, linen air mist, fabric & air mist refill sets, sensitive cleaners, surface wipes, and hand sanitizer set pieces shipping in parallel.
Solution
We invented Kapmora, rebuilt hierarchy around KAPMORA → CAMPHOR → Hang Pouch → Lasts Up To 45 Days with original lotus / moon-star / fern pouch motifs, and validated an exactly 1080×1080 enriched lifestyle packshot: full box-plus-three-pouches set as hero, floating camphor and botanical props, and Breathe Clean. Hang Fresh. margin callouts outside the dielines. Packaging and home-fragrance tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no HAKA identity or watermark text; parallel fragrance and home-care slugs untouched.
More proof
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