Product Packaging Design
Curlora Organic Dark Pistachio Bar
Wavy organic dark-chocolate pistachio bar with floating cocoa theatre and Curl Slow. Bite Bright. callouts.
Client Curlora
Description
Curlora is a fictional playful-premium organic chocolate house for a single Organic Dark Chocolate & Pistachio bar. We redesigned a matte deep-cocoa vertical wrapper with original melting-wave caramel graphics, thick white CURLORA retro script (never Joy), arched 85% CACAO · ORGANIC · SILKY SMOOTH cue, photoreal pistachio photography on-face, and a soft sage footer carrying the SILKY BITES. HAPPY HEARTS. smiley seal plus product hierarchy and net weight — then staged floating pistachios, cocoa nibs, chocolate shards, cocoa pod, and melt ribbons outside the pack with margin badges for 85% Organic Dark, Real Pistachio Crunch, Silky Melt Feel, and Single Bar Ritual so the collection tile reads as boutique joyful cacao theatre, clearly distinct from Joy Organic identity, Marovelle premium nut-chocolate trios, Moodvra mood-face bars, Orizola cocoa cream quartets, and Cacovelle brownie bars shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep tilted single-bar packshot energy, wavy melting-chocolate graphics, olive lifestyle ground, floating pistachio photography, sage info block, and playful smiley-seal warmth as the concept — but invent Curlora as the brand spine with original CURLORA script and SILKY BITES. HAPPY HEARTS. seal language (never Joy / Joy Organic). Outside the dieline, floating pistachio/cocoa props plus exterior headline Curl Slow. Bite Bright. lift a single bar into a Colgate-style enriched 1080 lifestyle poster without third-party chocolate trademarks or studio watermarks.
Problem statement
Organic dark chocolate pistachio boards often lock real brand names (Joy), cloned wavy brown artwork and “meant to be enjoyed” seals, and barren olive pack crops into portfolio decks. The brief needed an original fictional playful-premium cacao brand, redesigned single-bar wavy-wrapper hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Marovelle three-bar nut luxury, Moodvra mood-face chocolate lines, Orizola cream bars, and Cacovelle protein bars shipping in parallel.
Solution
We invented Curlora, rebuilt hierarchy around CURLORA script → 85% organic silky cues → pistachio heroes → sage SILKY BITES. HAPPY HEARTS. seal → Organic Dark Chocolate & Pistachio → 90g, and validated an exactly 1080×1080 enriched lifestyle packshot: hero bar center, floating pistachio/cocoa props, and Curl Slow. Bite Bright. margin callouts outside the dieline. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Joy identity or watermark text; Marovelle premium nut-chocolate trio slug and assets untouched.
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