Product Packaging Design

Plush Drop Daily Soft Baby Lotion

Mint-cream 500 ml baby lotion jar with Soft Cloud. Daily Care. callouts.

Client Plush Drop

Description

Plush Drop is a fictional baby soft-care house for Daily Soft Baby Lotion: a redesigned mint-cream wide-mouth 500 ml jar with original cotton-boll crest, PLUSH DROP wordmark, Daily Soft Baby Lotion hierarchy, Mild daily comfort for soft skin line, and duckling-on-hill label illustration — never Clicks Baby, Johnson’s, Cetaphil Baby, Cotton Rise trio systems, or polar-bear / reference-bee lockups. We staged the open jar and floating lid as hero above a white pedestal in warm cream-sage nursery light, then floated cotton bolls, fluffy studio clouds, terry washcloths, wooden duck toy, petals, and leaves outside the pack with exterior badges for Mild Daily Soft, Cotton-Calm Ritual, and 500 ml Care Jar so the collection tile reads as soft-cloud baby-lotion lifestyle theatre, clearly distinct from Cotton Rise Soft Start trio, SoftHalo skin-glow tablets, Salt Soft nasal saline, Puffmeadow cornstarch, and neighbouring baby packs. Soft care language only — no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep open baby-lotion jar energy, floating-cloud studio theatre, and mild daily soft-care storytelling as the concept — but invent Plush Drop as the brand spine with Daily Soft hierarchy and an original cotton-boll + duckling mark (never Clicks Baby or third-party baby-care lockups). Outside the dieline, floating cotton/cloud props plus Soft Cloud. Daily Care. lift the jar into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby lotion posters often clone familiar pharmacy-blue jars or sit as bare white cutouts with retail brand names intact. The brief needed an original fictional soft-lotion brand, redesigned mint-cream jar hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — without overwriting Cotton Rise, Salt Soft, SoftHalo, Puffmeadow, or parallel neighbours.

Solution

We invented Plush Drop Daily Soft Baby Lotion, rebuilt hierarchy around cotton-boll crest → PLUSH DROP → Daily Soft Baby Lotion → Mild daily comfort → 500 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: open jar as hero, floating cotton/cloud props, and Soft Cloud. Daily Care. margin callouts outside the dieline. Packaging and baby-care tags mark the work for collection filters; artwork forced to precisely 1080×1080; cotton-rise-soft-start-trio, salt-soft-nasal-saline, softhalo-skin-glow-tablets, puffmeadow-cornstarch-powder, and parallel neighbour slugs left untouched.

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