Product Packaging Design
Otivra WaveShield Ear Spray
White navy-yellow waterproof ear-spray carton + long-nozzle bottle with floating swim theatre and Seal Dry. Swim On. callouts.
Client Otivra
Description
Otivra is a fictional OTC water-sports ear-care house for WaveShield Ear Spray: a redesigned clinical-white retail carton with navy OTIVRA wordmark, WaveShield hierarchy, original wave-shield ear mark (stylized ear inside a soft ripple-shield with a yellow crescent accent — never EAR PRO concentric-target clones), Helps Seal Against Water / Swimmer's Ear Care stack, Swim · Surf · Dive activity line, Kid-Ready / Natural Feel / Gentle Seal icons, 20 ml e cue, use-before-swimming footer, and matching opaque white spray bottle with a long horizontal applicator nozzle plus Suitable for Kids yellow chip — never EAR PRO identity. We staged carton-plus-bottle as the full-set hero, then floated swim goggles, blue-yellow mini swim ring, seashell, sea-glass pebbles, wave foam ribbons, and clear water splash beads outside the packs with exterior badges for Water Barrier Seal, Kids & Adults, Before Swim Ritual, and 20 ml Spray Set so the collection tile reads as bright aqua pharmacy swim-care theatre, clearly distinct from Audivra SoftClear earwax drops, Ocuvra eye drops, Zephyra nasal sprays, Menthora menthol blister cards, Sunnora kids cough syrups, Relvora antacid chews, and neighbouring OTC packs shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep waterproof ear-spray carton-plus-long-nozzle bottle energy, clean clinical-retail white with navy/yellow accents, swimmer's-ear prevention cues, kids-and-adults suitability, and swim/surf/dive storytelling as the concept — but invent Otivra as the brand spine with WaveShield hierarchy and a redesigned wave-shield ear mark (never EAR PRO wordmarks, concentric-target ear logos, or identical wave-band carton clones). Outside the dielines, floating swim/wave props plus exterior headline Seal Dry. Swim On. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party ear-spray trademarks or studio watermarks.
Problem statement
Waterproof ear-spray boards often lock real brand names (EAR PRO), clone white carton-plus-long-nozzle bottle artwork with concentric-circle ear logos as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional water-barrier ear-spray brand, redesigned carton-plus-bottle hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating swim props and external typography — distinct from earwax soft-clear drop sets, allergy nasal sprays, eye-drop cartons, menthol blister sticks, kids cough syrups, and other OTC neighbours shipping in parallel.
Solution
We invented Otivra WaveShield, rebuilt hierarchy around wave-shield ear → OTIVRA → WAVESHIELD EAR SPRAY → Helps Seal Against Water / Swimmer's Ear Care → Swim · Surf · Dive → Kid-Ready / Natural Feel / Gentle Seal → 20 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + long-nozzle spray bottle as hero, floating goggles/swim-ring/splash props, and Seal Dry. Swim On. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no EAR PRO identity or watermark text; Audivra, Ocuvra, Zephyra, Menthora, Sunnora, Relvora, and parallel OTC neighbour slugs untouched.
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