Dawn Wash Soft Herbal Wash Trio

Neem-cucumber-nectar herbal wash trio with floating fresh-botanical theatre.

Client Dawn Wash

Description

Dawn Wash is a fictional Ayurvedic wash house for Soft Herbal Soft Trio: redesigned Soft Nectar lotion, Soft Neem face wash pump, and Soft Cucumber toner with DAWN WASH wordmark, dawn-wash crest, and Soft Botanical Soft Extracts hierarchy — never Biotique Advanced Ayurveda trademarks. We staged the three bottles as hero on soft cool mist light, then floated neem leaves, cucumber slices, and nectar blossoms outside the packs with exterior badges for Dawn Soft Trio, Neem Soft Clean, Cucumber Soft Tone, and Nectar Soft Start so the collection tile reads as soft-herbal wash lifestyle theatre, clearly distinct from Dew Pair duo neighbours. Soft personal-care language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Mockup presentation Wellness Packaging Personal Care Botanical FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep Biotique-adjacent herbal wash trio energy as the concept — invent Dawn Wash with Soft Trio hierarchy (never Biotique). Outside the dielines, neem/cucumber theatre plus Dawn Wash. Soft Trio. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Herbal wash trio boards often lock Advanced Ayurveda retail marks into reflective retail crops. The brief needed an original fictional soft-herbal wash trio, redesigned hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Dawn Wash Soft Herbal Wash Trio, rebuilt hierarchy around DAWN WASH → Soft Nectar Soft Neem Soft Cucumber → Soft Botanical Soft Extracts, and validated an exactly 1080×1080 enriched lifestyle packshot with Dawn Wash. Soft Trio. callouts; neighbouring wash slugs left untouched.

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