Plum Strand Soft Plum Hair Oil

Purple plum hair-oil bottle-and-box with floating coconut-amla theatre.

Client Plum Strand

Description

Plum Strand is a fictional Ayurvedic hair-oil house for Soft Plum Soft Hair Oil: a redesigned lavender-to-plum carton and dark bottle with gold cap, PLUM STRAND wordmark, plum-strand crest, and Soft Night Soft Comb hierarchy — never Kerala Ayurveda Neelibringadi trademarks. We staged bottle and box as hero on soft purple floral light, then floated coconut halves, amla, purple hibiscus, and curry leaves outside the packs with exterior badges for Plum Soft Strand, Night Soft Oil, Soft Root Ritual, and Soft Comb Shine so the collection tile reads as soft-plum hair-oil lifestyle theatre, clearly distinct from Seed Canopy and Hibiscus Bind neighbours. Soft wellness language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Mockup presentation Wellness Packaging Personal Care Botanical FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep purple herbal hair-oil lifestyle energy as the concept — invent Plum Strand with Soft Strand hierarchy (never Kerala Ayurveda). Outside the dielines, coconut/amla theatre plus Plum Strand. Soft Strand. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Purple bringha-oil boards often clone heritage Ayurveda lotus systems into overlaid claim-heavy ads. The brief needed an original fictional soft-plum hair-oil brand, redesigned hierarchy, and a square 1080 enriched lifestyle poster — soft claims only.

Solution

We invented Plum Strand Soft Plum Hair Oil, rebuilt hierarchy around PLUM STRAND → Soft Plum Soft Hair Oil → Soft Night Soft Comb, and validated an exactly 1080×1080 enriched lifestyle packshot with Plum Strand. Soft Strand. callouts; neighbouring hair-oil slugs left untouched.

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