Product Packaging Design
Hibiscus Bind Soft Hibiscus Hair Oil
Amber hibiscus hair oil bottle with floating garden-flower theatre.
Client Hibiscus Bind
Description
Hibiscus Bind is a fictional Ayurvedic hair-oil house for Soft Hibiscus Soft Hair Oil: a redesigned amber bottle with cream label, HIBISCUS BIND wordmark, hibiscus-bind crest, and Soft Comb Soft Ritual hierarchy — never Bhumika Vedics trademarks. We staged the bottle as hero on sunlit wood, then floated red hibiscus, coconut, amla, and aloe outside the pack with exterior badges for Hibiscus Soft Bind, Amla Soft Nest, Soft Comb Oil, and Garden Soft Ritual so the collection tile reads as soft-hibiscus hair-oil lifestyle theatre, clearly distinct from Plum Strand and Palm Crest neighbours. Soft wellness language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep amber hibiscus hair-oil garden lifestyle energy as the concept — invent Hibiscus Bind with Soft Bind hierarchy (never Bhumika). Outside the dieline, hibiscus/amla theatre plus Hibiscus Bind. Soft Bind. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Hibiscus hair-oil boards often lock regional Vedics marks into portrait garden crops. The brief needed an original fictional soft-hibiscus hair-oil brand, redesigned hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Hibiscus Bind Soft Hibiscus Hair Oil, rebuilt hierarchy around HIBISCUS BIND → Soft Hibiscus Soft Hair Oil → Soft Comb Soft Ritual, and validated an exactly 1080×1080 enriched lifestyle packshot with Hibiscus Bind. Soft Bind. callouts; neighbouring hair-oil slugs left untouched.
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