Product Packaging Design
Bubbivra Playfoam Cheer Refill
Tall white Playfoam Cheer refill duo with original otter mascot, floating foam theatre, and Cheer Foam. Soft Hands. callouts.
Client Bubbivra
Description
Bubbivra is a fictional kids-and-family hygiene house for Playfoam Cheer, a redesigned alcohol-free foaming hand sanitizer in tall opaque white 16 FL OZ / 473 mL refill bottles with bright leaf-green screw caps. We rebuilt label hierarchy around an original geometric teal otter-pup mascot cheering among reinvented sun, cloud, and flower accents (never a cloned geometric panda), a leaf-circle mark, lowercase bubbivra wordmark, alcohol-free foaming hand sanitizer / fragrance free hierarchy, moisturizing · non-allergenic · 99.9% germs · dermatologist tested callouts, free-from list (parabens, sulfates, phthalates, dyes, fragrances), refill-size pennant, and lime volume footing — never babyganics identity. We staged twin refill bottles as hero on soft mint-sage ground, then floated soap bubbles, aloe tip, mint sprig, foam mound, yellow rubber duck, wooden star toy, and cotton clouds outside the bottles with exterior badges for Cheer Foam. Soft Hands., Fragrance Free, Derm Tested, Alcohol-Free Foam, Moisturizing Care, and 16 fl oz Refill so the collection tile reads as playful family-hygiene lifestyle theatre, clearly distinct from Purivra SoftShield adult pumps, Sterlora lemon clinical pumps, Gleeora travel gel quintets, Foliora foam-wash soft-mist sets, Safivra SoftWave sanitizers, Softmira free-clear home care, Balmvora healing ointment, Lullivra / Growvelle baby nutrition neighbours, Saluvra saline spray, and other baby-care or sanitizer packs shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep tall white refill-bottle + bright green cap energy, alcohol-free foaming kids sanitizer storytelling, fragrance-free / moisturizing / derm-tested / free-from claim architecture, 16 FL OZ / 473 mL refill format, and playful illustrated top-panel energy as the concept — but invent Bubbivra as the brand spine with Playfoam Cheer hierarchy and an original geometric otter-pup mascot in teal/coral/cream (never babyganics wordmarks or cloned geometric panda artwork). Outside the bottles, floating foam/aloe/duck/wellness props plus exterior headline Cheer Foam. Soft Hands. lift the twin refill duo into a Colgate-style enriched 1080 lifestyle poster without third-party kids-hygiene trademarks or studio watermarks.
Problem statement
Kids alcohol-free foaming sanitizer boards often lock real brand names (babyganics), clone white refill bottles with bright green caps and geometric panda label art as-is, and barren pack-on-white crops into portfolio decks — while portfolio walls already carry adult pump sanitizers, travel gel quintets, foam-wash soft-mist sets, home free-clear cleaners, baby healing ointment, infant formula, kids stage milk, and saline spray neighbours. The brief needed an original fictional kids foaming-sanitizer refill brand, redesigned twin-bottle hierarchy with a non-clone mascot, and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from those parallel shipping items.
Solution
We invented Bubbivra Playfoam Cheer, rebuilt hierarchy around leaf-circle → bubbivra → alcohol-free foaming hand sanitizer → fragrance free → moisturizing / non-allergenic / 99.9% / derm-tested → free-from list → 16 FL OZ (473mL) with original otter-pup illustration + refill-size pennant, and validated an exactly 1080×1080 enriched lifestyle packshot: twin white green-cap refill bottles as hero, floating foam/aloe/mint/duck/star props, and Cheer Foam. Soft Hands. margin callouts outside the bottles. Packaging and baby-care / personal-care tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no babyganics identity, no panda clone, and no watermark text; Purivra, Sterlora, Gleeora, Foliora, Safivra, Softmira, Balmvora, Lullivra, Growvelle, Saluvra, and parallel neighbour slugs left untouched.
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