Product Packaging Design
Soft Bloom Morn Ease Tablets
Maroon-blush maternal carton with blister theatre and Soft Morn. Steady Bloom. callouts.
Client Soft Bloom
Description
Soft Bloom is a fictional maternal wellness house for Morn Ease Morning Comfort Support Tablets: a redesigned maroon-and-blush split carton with floral-leaf crest, SOFT BLOOM wordmark, MORN EASE hierarchy, B6 · B9 vitamin cues, soft claim Eases morning queasiness feel · Daily maternal comfort, and 10×10 Tablets footing — never Narson Pharmaceuticals lockups, Export Available banners, phones, emails, or QR chrome. We staged carton plus silver blisters as hero on soft pink stone under gentle floral light, then floated pink tablets, folate leaf sprig, water glass, roses, and linen ribbon outside the packs with exterior badges for B6 Comfort, Folate Care, and Maternity Calm so the collection tile reads as soft maternal morning-comfort lifestyle theatre, clearly distinct from Gestivra Bloomtide DHA softgels, Kind Grove cycle softgels, and other prenatal neighbours shipping in parallel. Soft morning-comfort packaging storytelling only — not disease-cure advertising. No Narson Group, contact bars, Instagram handles, or studio watermarks appear as client identity in copy or artwork.
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Design storytelling
From brief to designed solution
Ideation concept
Keep maroon/blush pregnancy-tablet carton energy, blister companions, B6/B9 cue theatre, and soft floral maternity calm as the concept — but invent Soft Bloom as the brand spine with Morn Ease hierarchy and an original floral-leaf crest (never Narson lockups, Export Available ribbons, contact footers, or clone pregnant-figure chrome). Outside the dielines, floating tablet/leaf/flower props plus exterior headline Soft Morn. Steady Bloom. lift the carton-and-blister set into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks.
Problem statement
Pregnancy nausea tablet boards often lock manufacturing promo names (Narson Pharmaceuticals), clone maroon/pink carton ads with Export Available chrome and contact bars as-is, and treat long INN stacks as the shelf brand. The brief needed an original fictional maternal morning-comfort tablet brand, redesigned carton hierarchy with soft wellness storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from prenatal DHA softgels and cycle-care neighbours.
Solution
We invented Soft Bloom Morn Ease, rebuilt hierarchy around floral-leaf crest → SOFT BLOOM → MORN EASE → Morning Comfort Support Tablets → B6 · B9 → 10×10 Tablets + blister companions, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + blisters as hero, floating tablet/flower/leaf props, and Soft Morn. Steady Bloom. margin callouts outside the dielines. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, Export Available, phones, emails, QR, or watermark identity; Clayspan, Pulse Ridge, and parallel Set 3 neighbour slugs left untouched.
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