Veilpeak Insect Soft Lotion

Sage garden insect soft lotion with Soft Veil. Outdoor Calm. callouts.

Client Veilpeak

Description

Veilpeak is a fictional baby outdoor-care house for Garden Veil Baby Insect Soft Lotion: a redesigned matte sage-cream 100 ml pump with soft teal actuator, original leaf-veil shield mark, VEILPEAK wordmark, GARDEN VEIL hierarchy, Citronella soft feel · Family outdoor calm cues, and soft veil / outdoor play / gentle lotion icon band — never Off!, Goodknight, Mamaearth, Himalaya, or harsh pesticide chrome. We staged the bottle as hero on garden stone, then floated citronella grass, lemongrass, mint, fern, cotton, wooden block, dew droplets, and soft ribbon outside the pack with exterior badges for Family-Safe Soft Lotion, Garden Outdoor Soft, Citronella Calm Feel, and Gentle Play Veil so the collection tile reads as soft family outdoor lifestyle theatre, clearly distinct from Mistkind cologne, Capdew scalp wash, Ashwick oil, and Hushgrove systems. Soft outdoor-protection packaging language only — no kill/poison claims, watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep gentle baby insect-protection lotion energy and soft outdoor-play framing as the concept — but invent Veilpeak as the brand spine with Garden Veil hierarchy and an original leaf-veil mark (never harsh pesticide lockups). Outside the dieline, floating citronella props plus Soft Veil. Outdoor Calm. lift the bottle into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby insect lotion posters often clone hard pesticide sprays or sit as clinical DEET boards. The brief needed an original fictional family-safe soft lotion brand, redesigned pump hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Batch C neighbours or Hushgrove.

Solution

We invented Veilpeak Garden Veil, rebuilt hierarchy around leaf-veil → VEILPEAK → Garden Veil → Baby Insect Soft Lotion → Citronella soft · 100 ml, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Veil. Outdoor Calm. callouts; hushgrove-*, ashwick-*, capdew-*, mistkind-* left untouched.

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