Product Packaging Design
Day Trail Mineral SPF
Sand-sky mineral baby sunscreen tube with Soft Zinc. Bright Days. callouts.
Client Day Trail
Description
Day Trail is a fictional baby sun-care house for Mineral Soft Baby Sunscreen SPF 50: a redesigned sand-beige opaque tube with sky-blue flip cap, original sun-arc over trail-path mark, DAY TRAIL wordmark, MINERAL SOFT · Baby Sunscreen SPF 50 hierarchy, Gentle zinc mineral shield for tiny skin line, Zinc Oxide soft · Reef-minded feel · 100 ml · Broad Spectrum cues — never Banana Boat, Coppertone, Neutrogena, Aveeno Baby, or manufacturer chrome. We staged the tube as hero in soft sand-to-sky nursery light, then floated a mini sun hat, seashells, cotton cloth, zinc-white cream swirl, chamomile, and dew outside the pack with exterior badges for Mineral SPF 50, Gentle Everyday Shade, and Nursery Beach Soft so the collection tile reads as bright-day soft-shade lifestyle theatre, clearly distinct from SudsNest laundry and Hushgrove cream–sage neighbours. Soft mineral SPF packaging language only — no hard medical claims, watermarks, phones, emails, URLs, or YOUR BRAND placeholders.
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Design storytelling
From brief to designed solution
Ideation concept
Keep mineral baby sunscreen tube energy, SPF 50 clarity, and gentle-zinc storytelling as the concept — but invent Day Trail as the brand spine with Mineral Soft hierarchy and an original sun-trail mark (never mass-market SPF lockups). Outside the dieline, floating beach-nursery props plus Soft Zinc. Bright Days. lift the tube into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Baby sunscreen posters often clone familiar neon beach brands or sit as bare white tubes. The brief needed an original fictional mineral SPF brand, redesigned tube hierarchy with gentle zinc storytelling, and a square 1080 enriched lifestyle poster — without overwriting hushgrove-* or Batch A/C neighbours.
Solution
We invented Day Trail Mineral Soft, rebuilt hierarchy around sun-trail → DAY TRAIL → Mineral Soft → Baby Sunscreen SPF 50 → Zinc Oxide soft · 100 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: tube as hero, floating seashell/hat props, and Soft Zinc. Bright Days. margin callouts outside the dieline. Packaging and baby-care tags mark the work; artwork forced to precisely 1080×1080; sudsnest-gentle-loop-detergent, hushgrove-*, and parallel neighbour slugs left untouched.
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