Steepwell Tulsi & Honey Lemon Tea Bags

Dual adult green-tea bag cartons with floating tea theatre and Brew Soft. Feel Clear. callouts.

Client Steepwell

Description

Steepwell is a fictional adult wellness tea house for a redesigned dual tea-bag carton line: Tulsi Green in forest-and-cream and Honey Lemon in amber-and-cream, sharing twin-leaf STEEPWELL TEA lockups, soft rounded color-block flavor faces, botanical hero art, three circular plant-based/care icons, 25 Tea Bags badges, and THE STEEPWELL RITUAL side strip — never Narson Pharmaceuticals identity, GMP/WHO seal clones, contact bars, or export chrome. We staged both cartons as one hero set on warm stone with monstera leaves, then floated a black teapot and gold-rim cup, loose-leaf bowl, matching foil sachets, lemon half, honey drip, and tulsi sprigs outside the packs with exterior badges for Tulsi Green × Honey Lemon, 25 Tea Bags Each, Daily Infusion Duo, and Adult Wellness Ritual so the collection tile reads as calm retail tea-line theatre, clearly distinct from Ellivra kids herbal tea trios, Stillgrove single green-tea cartons, Camellis botanical tea systems, green-tea tablet neighbours, and parallel wellness packs shipping in parallel. Soft infusion storytelling only. No phones, emails, QR codes, Instagram handles, or watermark text appear as client identity in copy or artwork.

Label systems Brand suite Mockup presentation Wellness Packaging Coffee & Tea FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep dual tea-bag carton line energy, tulsi-green + honey-lemon SKU color coding, teatime props, and adult wellness calm as the concept — but invent Steepwell as the brand spine with Brew Soft. Feel Clear. hierarchy and original twin-leaf cream/color-block carton faces (never Narson lockups, zigzag stamp clones, GMP/WHO seals, or contact/export chrome). Outside the dielines, floating tea/lemon/honey props plus exterior margin callouts lift the dual-carton set into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks.

Problem statement

Green tea bag boards often lock manufacturing names (Narson), clone split-carton dual SKUs with GMP/WHO seals and phone/email footers as-is, or collide with kids herbal tea trios and green-tea tablet packs already shipping nearby. The brief needed an original fictional adult tea-bag brand, redesigned dual-carton hierarchy treating both flavours as one line hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Ellivra kids teas, Stillgrove organic cartons, and green-tea tablet neighbours.

Solution

We invented Steepwell, rebuilt hierarchy around twin-leaf → STEEPWELL TEA → Tulsi Green / Honey Lemon → 25 Tea Bags → plant-care icon row, and validated an exactly 1080×1080 enriched lifestyle packshot: dual cartons as hero, floating teapot/cup/leaf/lemon/honey props, and Brew Soft. Feel Clear. margin callouts outside the dielines. Packaging, coffee-tea, and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, GMP/WHO seal, contact, QR, or watermark identity; Ellivra, Stillgrove, Camellis, and parallel neighbour slugs left untouched.

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