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Cloud Rail Shin Guard Blister Dual Pack

Shin guard blister dual pack lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Cloud Rail — Shin Ready.

Client Cloud Rail

Description

Cloud Rail is a fictional brand concept for shin guard blister dual pack. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Cloud Rail — Shin Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of shin guard blister dual pack under invented brand Cloud Rail; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for shin guard blister dual pack; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Cloud Rail, built original hierarchy for shin guard blister dual pack, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Cloud Rail — Shin Ready.' margin callouts.

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