Product Packaging Design

Soft Acre Nursery Gift Bag

Mist landscape nursery gift bag with twine finish and hang-tag voucher theatre.

Client Soft Acre

Description

Soft Acre is a fictional plant nursery house for a redesigned gusseted gift bag with full-bleed misty orchard photography, Soft Acre Nursery Gift Wrap hierarchy, rustic twine closure, and slender English hang tag — never Kadobon / Kwekerij In Goede Aarde Dutch trademark faces. We staged the upright bag as hero, then floated seedling pot, moss, wildflowers, and kraft card outside with margin badges for Mist Landscape Wrap, Twine Finish, Gift Hang Tag, and Nursery Soft Ritual. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

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Packaging Design — Starter

Print extension

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Design storytelling

From brief to designed solution

Ideation concept

Keep full-bleed landscape gift-bag + twine + hang-tag energy as the concept — invent Soft Acre with Nursery Gift Wrap hierarchy. Outside the dieline, floating nursery props plus Mist Landscape Wrap callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Nursery gift boards often lock real Dutch nursery identities and bare white pack crops. The brief needed an original fictional nursery gift-bag brand, redesigned wrap and tag hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography.

Solution

We invented Soft Acre, rebuilt hierarchy around SOFT ACRE → Nursery Gift Wrap → hang-tag gift cue, and validated an exactly 1080×1080 enriched lifestyle packshot with Mist Landscape Wrap callouts; Acreora toy neighbour left untouched.

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