Watt Peak Rich Chocolate Whey

Gold-black chocolate whey tub with gym lifestyle theatre and Lift Soft. Rich Cocoa. callouts.

Client Watt Peak

Description

Watt Peak is a fictional sports-nutrition house for Double Rich Chocolate 100% Whey: a redesigned white powder tub with white lid and black-gold label system, original peak-crest mark, WATT PEAK wordmark, 100% WHEY hierarchy, Double Rich Chocolate gold badge, 30g Protein seal, Muscle Support Soft cue, and 400 g footing \u2014 never Narson Gold, Narson Pharmaceuticals, order CTAs, phones, emails, or QR codes. We staged the tub as hero on a gym surface under bright training light with a soft athletic lifestyle backdrop, then floated chocolate chunks, cocoa splash, and a gold dumbbell accent outside the pack with exterior badges for 30g Protein, ALA Soft Blend, and Daily Recovery Soft so the collection tile reads as Lift Soft. Rich Cocoa. lifestyle theatre, clearly distinct from Leguvora plant protein, Fuelora bars, Forge Bloom plant protein, Peakora popcorn cups, and neighbouring wellness packs shipping in parallel. Soft fitness packaging storytelling only \u2014 portfolio fiction, not hard medical claims. No Instagram handles, websites, or copyright bars appear as client identity in copy or artwork.

Label systems Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep gold whey tub energy, double-rich chocolate splash theatre, and gym lifestyle storytelling as the concept \u2014 but invent Watt Peak as the brand spine with 100% Whey / Double Rich Chocolate hierarchy and an original peak crest (never Narson Gold lockups, ORDER NOW ribbons, or contact footers). Outside the dieline, floating cocoa props plus exterior Lift Soft. Rich Cocoa. lift the tub into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks.

Problem statement

Whey protein boards often lock manufacturing promo names (Narson Gold), clone tub artwork as-is with dense claim walls, and leave phones, emails, QR codes, and ORDER NOW chrome in portfolio decks. The brief needed an original fictional chocolate whey brand, redesigned tub hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography \u2014 distinct from plant-protein and snack neighbours.

Solution

We invented Watt Peak Double Rich Chocolate, rebuilt hierarchy around peak crest \u2192 WATT PEAK \u2192 100% WHEY \u2192 Double Rich Chocolate \u2192 30g Protein \u2192 400 g, and validated an exactly 1080\u00d71080 enriched lifestyle packshot: tub as hero, floating chocolate props, and Lift Soft. Rich Cocoa. margin callouts outside the dieline. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080\u00d71080 with no Narson, Narson Gold, phones, emails, QR, Instagram, or watermark identity; Leguvora, Fuelora, Forge Bloom, and parallel neighbour slugs left untouched.

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