Product Packaging Design

Puffmeadow Cornstarch Soft Powder

Ivory corn shaker tin with Corn Soft. Daily Dust. callouts.

Client Puffmeadow

Description

Puffmeadow is a fictional baby soft-care house for Cornstarch Soft Baby Powder: a redesigned warm ivory metal shaker tin with gold perforated lid and corn-yellow band, original corn-puff flower mark, PUFFMEADOW wordmark, CORNSTARCH SOFT BABY POWDER lockup, Plant Soft cornstarch comfort cue (never talc-scare claims), Skin Comfort Soft chip, and 100 g footing \u2014 never Johnson\u2019s, Himalaya, or Hushgrove cream\u2013sage leaf-cradle language. We staged the tin as hero on warm linen under sunny nursery light, then floated corn kernels, soft powder puff cloud, cotton boll, wooden duck, and felt stars outside the pack with exterior badges for Cornstarch Soft, Silky Change Dust, and Everyday Comfort so the collection tile reads as golden meadow powder lifestyle theatre, clearly distinct from Tubtide body wash, Clearlane wipes, Nightbell diapers, and neighbouring baby packs. Soft cornstarch comfort language only \u2014 no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep plant-based baby powder shaker energy and cornstarch soft storytelling as the concept \u2014 but invent Puffmeadow as a warm ivory\u2013corn gold brand with corn-puff mark and Cornstarch Soft hierarchy (never talc-scare medical drama or shared Hushgrove systems). Outside the dieline, corn/cotton props plus exterior Corn Soft. Daily Dust. lift the tin into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby powder posters often clone classic white round tins or lean into fear-led claims. The brief needed an original fictional cornstarch-soft brand, redesigned shaker-tin hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography \u2014 distinct from bath, wipe, and diaper neighbours.

Solution

We invented Puffmeadow Cornstarch Soft, rebuilt hierarchy around corn-puff \u2192 PUFFMEADOW \u2192 Cornstarch Soft Baby Powder \u2192 Plant Soft \u00b7 100 g, and validated an exactly 1080\u00d71080 enriched lifestyle packshot: shaker tin as hero, floating corn-puff props, and Corn Soft. Daily Dust. margin callouts outside the dieline. Packaging and baby-care tags mark the work for collection filters; artwork forced to precisely 1080\u00d71080; hushgrove-* and parallel neighbour slugs left untouched.

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