Puff Lane Soft Balls

Sky Soft Balls hang pouch with Soft Puff. Clean Lane. callouts.

Client Puff Lane

Description

Puff Lane is a fictional baby soft-groom house for Soft Balls: a redesigned clear hang pouch with soft blue header, original puff-lane crest, PUFF LANE wordmark, Soft Balls hierarchy, Baby Soft Groom · 100 Soft Pieces footing — never Tollyjoy, Johnson's trademarks, baby-face header clones, ORDER NOW ribbons, phones, emails, or QR codes. We staged the hang pouch as hero on powder-blue nursery light, then floated cotton balls, lotion cue, muslin, wooden comb, felt cloud, and dew outside the pack with exterior badges for 100 Soft Balls, Soft Bath Groom, and Nursery Soft Nest so the collection tile reads as soft cotton-ball lifestyle theatre, clearly distinct from Cloud Stem Soft Buds, Puffmeadow powder, Bamboo Peak washcloths, and neighbouring baby packs. Soft packaging storytelling only.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep cotton-ball hang pouch energy and soft blue groom storytelling as the concept — but invent Puff Lane as the brand spine with Soft Balls hierarchy and an original puff-lane crest (never Tollyjoy lockups). Outside the dieline, floating cotton props plus Soft Puff. Clean Lane. lift the pouch into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Cotton ball hang boards often lock third-party trademarks (Tollyjoy) into portfolio art or sit as bare clear-bag crops. The brief needed an original fictional soft-balls brand, redesigned hang-pouch hierarchy, and a square 1080 enriched lifestyle poster — distinct from Cloud Stem Soft Buds and parallel neighbours.

Solution

We invented Puff Lane Soft Balls, rebuilt hierarchy around puff-lane crest → PUFF LANE → Soft Balls → 100 Soft Pieces, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Puff. Clean Lane. margin callouts; cloud-stem-soft-buds and parallel neighbour slugs left untouched.

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