Product Packaging Design
Ladle Soft Cultured Yogurt Duo
Premium yogurt cup duo with strawberry-vanilla and vanilla-bean colour stories.
Client Ladle Soft
Description
Ladle Soft is a fictional dairy house for a redesigned cultured yogurt duo: Strawberry Vanilla and Vanilla Bean cups with LADLE SOFT serif lockups, Soft Pure hierarchy, and ingredient photography — never Creamé Dairy Co or third-party yogurt marks. We staged both cups as the hero set, then floated strawberries, vanilla beans, and swirl cues outside the packs with margin badges for Dual Flavor Cups, Soft Pure Culture, Vanilla Bean Hero, and Strawberry Swirl. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep premium yogurt cup + floating fruit ingredient theatre as the concept — invent Ladle Soft with Soft Pure hierarchy. Outside the dielines, floating fruit props plus Cultured soft, fruit bright. Soft claims only.
Problem statement
Yogurt boards often clone Creamé-style cups with contact spam. The brief needed an original fictional dairy brand, redesigned cup duo, and a square 1080 enriched lifestyle poster.
Solution
We invented Ladle Soft, rebuilt hierarchy around LADLE SOFT → Soft Pure · Cultured Yogurt → flavor, and validated an exactly 1080×1080 enriched lifestyle packshot with Cultured soft, fruit bright. callouts; neighbouring packs left untouched.
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