Ribbon Soft Veggie Wave Pasta

Olive Soft Veggie pasta tubes with floating ribbon theatre and Soft Ribbon. Green Wave Soft. callouts.

Client Ribbon Soft

Description

Ribbon Soft is a fictional soft veggie-pasta house for Soft Veggie Wave: redesigned olive cylinder tubes with window reveal of wavy pale-green ribbons, RIBBON SOFT wordmark, Soft Spinach Soft Zucchini Soft Natural cues — never longi trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged dual tubes as hero on forest-green light, then floated pasta ribbons, zucchini, and spinach outside the packs with exterior badges for Soft Tube Window, Soft Veggie Pasta, and Soft Cook Cue so the collection tile reads as soft ribbon pasta lifestyle theatre, clearly distinct from neighbouring pantry packs. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep cylindrical veggie-pasta tube energy, wave-window reveal, and soft green monochrome storytelling as the concept — but invent Ribbon Soft as the brand spine with Soft Veggie Wave hierarchy (never longi lockups). Outside the dielines, floating pasta props plus Soft Ribbon. Green Wave Soft. lift the set into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Veggie pasta boards often lock longi marks and clone green tube art into portfolio decks. The brief needed an original fictional soft ribbon pasta brand, redesigned tube hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Ribbon Soft Veggie Wave Pasta, rebuilt hierarchy around tube window → RIBBON SOFT → Soft Veggie Wave → Soft Cook Cue, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Ribbon. Green Wave Soft. margin callouts; neighbouring pantry slugs left untouched.

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