Hopwell PlayCocoa Kids Protein

Playful kids chocolate protein jar with soft bounce theatre and PlayCocoa. Soft Bounce. callouts.

Client Hopwell

Description

Hopwell is a fictional kids-nutrition house for PlayCocoa Kids Protein Powder: a redesigned white 200g screw-lid jar with hop-arc leaf crest, HOPWELL wordmark, PlayCocoa hierarchy, Chocolate Flavour banner, original sunny-playground vignette, and 8g Protein / Gluten Free / 200g footing — never Kids Energy Booster clone chrome or Narson manufacturing marks. We staged the jar as hero on a soft mint lifestyle field with an original curly-haired boy mascot in a mint hoodie (never the reference orange-pigtail girl), then floated cocoa beans, chocolate chunks, milk splash, wooden powder scoop, yellow star biscuit, soccer ball, and mint leaves outside the pack with exterior badges for Daily Protein and Play-Ready Energy so the collection tile reads as cheerful soft-kids-shake theatre, clearly distinct from Scoopira EasyLift adult protein jars, Leguvora Cocoa Grove plant protein, Banivra Sunny Peel vegan protein, Strivora Ultimate Strength plant protein, Glintora Daybright kids multi syrup, Growvelle stage milk, and neighbouring nutrition packs shipping in parallel. No Narson Group, phones, emails, QR codes, Instagram handles, ORDER NOW ribbons, or copyright bars appear as client identity in copy or artwork.

Label systems Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep kids chocolate protein-powder jar energy, soft play-nutrition storytelling, friendly cartoon mascot presence, cocoa floating-prop appetite, and mint lifestyle calm as the concept — but invent Hopwell as the brand spine with PlayCocoa hierarchy and an original hop-arc leaf crest plus a reinvented curly-haired boy mascot (never Narson lockups, Kids Energy Booster titles, or identical orange-pigtail character clones). Outside the dieline, floating cocoa/milk/toy props plus exterior headline PlayCocoa. Soft Bounce. lift the single jar into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks, order/contact chrome, or studio watermarks. Soft kids nutrition language only.

Problem statement

Kids protein-powder boards often lock manufacturing promo names (Narson), clone Kids Energy Booster jar art and orange-pigtail mascot posters as-is, and leave ORDER NOW ribbons, phones, emails, website URLs, and copyright bars in portfolio decks. The brief needed an original fictional kids chocolate protein brand, redesigned jar hierarchy treating the pack as hero with a unique cartoon character, soft play-nutrition storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Scoopira adult protein jars, plant-protein tubs, kids multivitamin syrups, and other parallel nutrition packs.

Solution

We invented Hopwell PlayCocoa, rebuilt hierarchy around hop-arc crest → HOPWELL → PlayCocoa Kids Protein Powder → Chocolate Flavour → 8g Protein / Gluten Free / 200g, and validated an exactly 1080×1080 enriched lifestyle packshot: jar as hero with original boy mascot, floating cocoa/milk/toy props, and PlayCocoa. Soft Bounce. margin callouts outside the dieline. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, Kids Energy Booster clone chrome, ORDER NOW, phones, emails, QR, Instagram, or watermark identity; Scoopira, Leguvora, Banivra, Strivora, Glintora, Growvelle, and parallel neighbour slugs left untouched.

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