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Product Packaging Design

Flame Sack Fabric softener bottle

Fabric softener bottle lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Fabric softener bottle designed to sell the next step.

Client Flame Sack

Description

Flame Sack is a fictional brand concept for fabric softener bottle. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Fabric softener bottle designed to sell the next step.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of fabric softener bottle under invented brand Flame Sack; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for fabric softener bottle; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Flame Sack, built original hierarchy for fabric softener bottle, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Fabric softener bottle designed to sell the next step.' margin callouts.

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