Cirrule Airlight SPF Trio

SKU PXRT-2439

Clothesline sun-care packshot with three weightless CIRRULE SPF variants under a clear-sky freshness metaphor. Plus enriched open-frame gallery stills.

Client Cirrule

Description

Cirrule is a fictional K-beauty sun-care brand built around weightless daily shields. We redesigned a three-SKU Airlight family — Dew Veil Fluid, Soft Mist Essence, and Air Light Gel Cream — sharing a cirrus-cloud mark and soft pastel hierarchies, then staged the tubes hanging on an outdoor clothesline so the collection tile sells freshness and packaging together, distinct from yellow summer flatlays and cloned multi-brand tube walls. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

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Design storytelling

From brief to designed solution

Ideation concept

Laundry freshness as SPF metaphor: one original brand, three hue-coded tubes on natural twine and wooden pegs against vivid blue sky and soft clouds. Outside the packs, sparse white headlines — Weightless SPF. Aired out for clear-sky days. / Featherfeel finish / Three daily shields — turn the hang shot into a square enriched poster rather than a bare product dump.

Problem statement

Sun-care ads often either clone familiar Korean tube locks on a clothesline or bury claims under yellow summer flatlay clichés. The brief needed one invented brand with three SPF variants, redesigned packaging under a shared system, and a collection-ready 1080 lifestyle poster with new claim copy — keeping the bright-sky freshness metaphor without copying rival marks or “rated by thousands” lines.

Solution

We invented Cirrule, rebuilt hierarchy around cirrus mark → wordmark → Dew Veil / Soft Mist / Air Light SKU lines → SPF 50+ PA++++, and validated an exactly 1080×1080 enriched lifestyle packshot: three tubes clipped outdoors plus exterior callouts. Packaging and SPF skincare tags mark the work for collection filters; artwork forced to precisely 1080×1080. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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