Product Packaging Design
Sylvera Radiance Face Cream
Monochrome lilac twin-jar packshot with dual-layer purple glow cups and exterior radiance callouts.
Client Sylvera
Description
Sylvera is a fictional clean-beauty brand for Radiance Face Cream. We redesigned twin dual-layer purple jars with a split white-and-lilac label, vertical SYL lockup, and the benefit line Hydrates & Brightens Skin — then staged dew light, translucent petals, and margin callouts so the collection tile reads as a radiant hydration ritual, distinct from HA serum vials, jasmine face oil, and acne shelf suites.
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Design storytelling
From brief to designed solution
Ideation concept
Keep monochrome lilac + violet dual-layer jars as the radiance spine, but invent Sylvera as the brand world: split label hierarchy, SYL vertical band, five feature icons, and Radiant Hydration Ritual language. Outside the jars, soft glow flares, dew droplets, and petal shards plus exterior headlines — Dual-Layer Glow Cream, Lilac Studio Radiance — turn the pedestal shot into a square lifestyle poster rather than a bare jar dump.
Problem statement
Purple face-cream ads often clone the same dual-shell jar lockup or sit as bare product cutouts with broken benefit spelling. The brief needed an original fictional clean-beauty brand, refreshed dual-layer jar architecture, corrected English benefit copy, and a collection-ready 1080 enriched packshot with glow props and headlines outside the dieline — clearly distinct from neighbouring serum, jasmine oil, and acne-care pieces.
Solution
We invented Sylvera, rebuilt the twin jars around split-label radiance hierarchy and a new SYL band, corrected Hydrates & Brightens Skin, and validated an exactly 1080×1080 lifestyle packshot: soft glow props and exterior callouts framing the white pedestal. Packaging and skincare tags mark the work for collection filters.
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