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Product Packaging Design

Fan Shrink Tent

Fan Shrink Tent

Tent / outdoor gear hangtag + polybag lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Built for the brief: tent.

Client Fan Shrink

Description

Fan Shrink is a fictional brand concept for tent / outdoor gear hangtag + polybag. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Built for the brief: tent.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Concept-only redesign of tent / outdoor gear hangtag + polybag under invented brand Fan Shrink; lifestyle poster theatre not a barren packshot.

Portfolio coverage lacked a dedicated hero for tent / outdoor gear hangtag + polybag; briefs needed an original fictional brand and square lifestyle poster.

We invented Fan Shrink, built original hierarchy for tent / outdoor gear hangtag + polybag, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Built for the brief: tent.' margin callouts.

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