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Butter Sleeve Bicycle helmet retail carton

Bicycle helmet retail carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Bicycle helmet retail carton designed to sell the next step.

Client Butter Sleeve

Description

Butter Sleeve is a fictional brand concept for bicycle helmet retail carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Bicycle helmet retail carton designed to sell the next step.'. No real trademarks or watermarks.

Packaging FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of bicycle helmet retail carton under invented brand Butter Sleeve; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for bicycle helmet retail carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Butter Sleeve, built original hierarchy for bicycle helmet retail carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Bicycle helmet retail carton designed to sell the next step.' margin callouts.

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