Product Packaging Design
Dawndrop Infant Vitamin D
Sunrise infant Vit D carton + dropper with Morning Sun. Soft Drops. callouts.
Client Dawndrop
Description
Dawndrop is a fictional infant wellness house for Morning Sun Infant Vitamin D Drops: a redesigned sunrise-peach retail carton plus amber dropper bottle with original dawn-sun droplet mark, DAWNDROP wordmark, MORNING SUN hierarchy, Daily soft D · Parent morning ritual · 15 ml cues, and soft sun / daily drop / infant calm icon band — never Ddrops, Carlson, Enfamil, Mommy's Bliss, Soft Shore Daylit, DayBurst, or manufacturer chrome. We staged carton + bottle as the full-set hero, then floated soft sun cue, wooden block, cotton cloud, muslin, water droplets, tiny spoon, and chamomile outside the packs with exterior badges for Infant Soft D, Daily Morning Ritual, Dropper Ready, and Carton + Bottle so the collection tile reads as soft sunrise infant-D lifestyle theatre, clearly distinct from adult nano-D3 beach packs and Kindflora probiotic neighbours. Soft infant wellness packaging language only — not hard medical claims; no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.
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Design storytelling
From brief to designed solution
Ideation concept
Keep infant Vitamin D drops carton-plus-bottle energy and morning-sun ritual storytelling as the concept — but invent Dawndrop as the brand spine with Morning Sun hierarchy and an original dawn-sun droplet mark (never third-party infant D3 lockups or adult beach nano-D3 systems). Outside the dielines, floating dawn props plus Morning Sun. Soft Drops. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Infant Vitamin D posters often clone familiar yellow-dropper pharmacy cartons or collide with adult nano-D3 beach boards. The brief needed an original fictional infant dawn brand, redesigned carton-plus-bottle hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Soft Shore, DayBurst, Kindflora, or Batch C neighbours.
Solution
We invented Dawndrop Morning Sun, rebuilt hierarchy around dawn-sun droplet → DAWNDROP → Morning Sun → Infant Vitamin D Drops → 15 ml, and validated an exactly 1080×1080 enriched lifestyle packshot with Morning Sun. Soft Drops. callouts; Soft Shore, DayBurst, Kindflora, and hushgrove-* neighbour slugs left untouched.
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