Product Packaging Design
Soleira Mini Arc Portable Heater
Black-orange-cream oval heater carton with warm-wave graphic, glowing grille hero, and cozy lifestyle props.
Client Soleira
Description
Soleira is a fictional home-comfort brand for the Mini Arc Portable Heater. We redesigned a compact retail carton with a matte black top band, flowing orange warm-wave divider, cream lower panel, and oval heater hero with glowing amber grille — then staged a steaming ceramic mug, chunky knit scarf, thermostat dial prop, and power-plug accent outside the pack with exterior badges for Rapid Heat Boost, Low Power Draw, Desk & Bedroom Ready, and Quiet Ceramic Core so the collection tile reads as cozy winter retail theatre, clearly distinct from bare white-background appliance stills.
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Design storytelling
From brief to designed solution
Ideation concept
Portable warmth as poster energy: black-and-cream carton with a single sweeping orange wave graphic, oval heater with visible glowing coils as the hero signal, and Fast Heating / Energy Efficient corner callouts on the dieline. Outside the carton, tea steam, scarf texture, warm glow accents, and margin headlines — Warmth On Demand., Rapid Heat Boost, Low Power Draw — turn a three-quarter studio box into a square enriched portfolio poster with original Soleira serif wordmark, no third-party heater branding.
Problem statement
Portable heater OEM boards often ship with placeholder logos, cloned dual-variant carton art, and garbled feature bullets. The brief needed an original fictional brand, a redesigned oval portable heater carton with readable English copy, and a square 1080 enriched poster with cozy lifestyle props and benefit callouts outside the dieline — clearly distinct from generic white-background appliance packshots.
Solution
We invented Soleira, rebuilt hierarchy around SOLEIRA wordmark → Mini Arc Portable Heater → Fast Heating / Energy Efficient corner cues, and validated an exactly 1080×1080 enriched lifestyle packshot with tea mug, scarf, thermostat, and exterior typography. Packaging, electronics, and custom-design tags mark the work for collection filters.
More proof
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