Product Packaging Design
Pump Apron Dishwash liquid + refill pouch system
Dishwash liquid + refill pouch system lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: One hero for dishwash liquid + refill pouch system.
Client Pump Apron
Description
Pump Apron is a fictional brand concept for dishwash liquid + refill pouch system. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'One hero for dishwash liquid + refill pouch system.'. No real trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only redesign of dishwash liquid + refill pouch system under invented brand Pump Apron; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for dishwash liquid + refill pouch system; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Pump Apron, built original hierarchy for dishwash liquid + refill pouch system, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'One hero for dishwash liquid + refill pouch system.' margin callouts.
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