Bramvora Berry Vale Hang Pocket

SKU PXRT-2644

Plum berry hang-pocket set — outer retail pouch plus inner hook unit — with floating berries and Berry Vale. Hang Fresh. callouts. Plus enriched open-frame gallery stills.

Client Bramvora

Description

Bramvora is a fictional home-scent house for Berry Vale Hang Pocket — a redesigned outer retail hang pouch paired with a fuchsia inner pocket unit and white hook. We rebuilt hierarchy around a geometric BRAMVORA wordmark, diamond berry-cluster window (photoreal raspberries/blackberries/blueberries — not a star-calyx three-dot clone), HANG POCKET line, Berry Vale scent name, mint UP TO 30 DAYS capsule, and 10g net claim — then staged floating berries, leaves, scent wisps, and closet hang cues outside the set with exterior lines for Berry Vale. Hang Fresh., Up to 30 Days, Closet & Bath Ready, Pocket Hang Format, and Outer Pouch + Inner Unit so the collection tile reads as berry closet-freshener theatre, clearly distinct from Godrej aer trademarks, Waftora hanging car-perfume gels, Softelle dryer sheets, Aethmist ultrasonic diffusers, and Korvane reed-diffuser neighbours. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Packaging Home Fragrance FMCG Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep pocket hang freshener energy, outer pouch + inner unit dual format, berry scent storytelling, and up-to-30-days endurance as the concept — but invent Bramvora as the brand spine with Berry Vale scent naming, diamond berry crest, and mint duration capsule (not a yellow circle clone). Outside the dielines, floating berries, closet hangers, and margin headline Berry Vale. Hang Fresh. lift the full set into a Colgate-style enriched 1080 poster without Godrej, aer, or studio watermarks.

Problem statement

Pocket air-freshener boards often lock real brand names (Godrej aer), cloned lowercase aer marks, and barren pouch-on-white crops into portfolio art. The brief needed an original fictional home-scent brand, redesigned outer-pouch + inner-hang-unit system with clear English hierarchy, and a square 1080 enriched lifestyle poster with floating berry props and external typography — distinct from hanging car-perfume gels and fabric dryer sheets shipping in parallel.

Solution

We invented Bramvora, rebuilt hierarchy around BRAMVORA → HANG POCKET → Berry Vale → UP TO 30 DAYS → 10g, and validated an exactly 1080×1080 enriched lifestyle packshot: full pouch-plus-inner set as hero, floating berry props, and Berry Vale. Hang Fresh. margin callouts outside the dielines. Packaging and home-fragrance tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Godrej/aer identity or watermark text. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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