Veluette Birthday Tart Candle Gift Set

SKU PXRT-2561

Blush-pink dessert-candle unboxing box with four tart cups, doilies, pop-up greeting, and Birthday Unbox Magic callouts. Plus enriched open-frame gallery stills.

Client Veluette

Description

Veluette is a fictional dessert-candle atelier for a birthday tart candle gift set. We redesigned a soft blush-pink open gift box with original lid illustrations for Cherry Almond Blush, Lavender Dream Cup, Pistachio Honey Dome, and Cocoa Crème Ribbon — four tart-look candles in tinted cups on lace doilies plus a Happy Birthday pop-up card — then staged raspberries, blueberries, baby’s breath, ribbon, sprinkles, and a bakery tart prop outside the set with exterior badges for Four Tart Candles, Gift-Ready Box, Pop-Up Greeting, and Dessert Scent Suite so the collection tile reads as cute feminine unboxing theatre, clearly distinct from THE MOOD candle sets and fragrance gift-box neighbours. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Luxury / premium finish concepts Brand suite Mockup presentation Packaging FMCG Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep blush-pink open-box energy, 2×2 tart candles, lace doilies, illustrated lid, and birthday pop-up as the concept — but invent Veluette as the brand world with original dessert illustrations and scent names (not a THE MOOD clone). Outside the set, floating berries, ribbon, and margin headlines — Birthday Unbox Magic — lift accessories unboxing into a Colgate-style enriched 1080 poster without Xiaohongshu watermarks or third-party candle trademarks.

Problem statement

Dessert-candle gift boards often lock real brand names (THE MOOD), cloned lid art, and social watermarks into portfolio work, or collapse into barren white crops that hide the unboxing story. The brief needed an original fictional candle brand, redesigned blush gift-set system with full-set hero energy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from cupcake bakery carrier boxes and fragrance unboxing neighbours shipping in parallel.

Solution

We invented Veluette, rebuilt hierarchy around VELUETTE → Birthday Tart Candle Set → four original dessert SKUs → Happy Birthday pop-up, and validated an exactly 1080×1080 enriched lifestyle packshot: open gift set as hero, floating berry/ribbon props, and margin callouts outside the box. Packaging and luxury-premium tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no THE MOOD or watermark text. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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