Tinora Gentle Nest Baby Detergent

SKU PXRT-2651

Soft white baby-laundry jug with floating cotton-towel theatre and Soft rinse. Tiny skin. callouts. Plus enriched open-frame gallery stills.

Client Tinora

Description

Tinora is a fictional baby home-care brand for Gentle Nest Baby Laundry Detergent in a large handle jug. We redesigned a matte white 1800 ml jug with a soft sky-to-cream label, original teardrop-cloud TINORA mark (never a speech-bubble laundry logo), clear Gentle Nest / Baby Laundry Detergent hierarchy, Plant Soft seal, and drum / top-load cues — then staged floating cotton bolls, a lavender–blue–butter towel stack, green leaves, soap bubbles, and a tiny onesie outside the pack with exterior lines for Soft rinse. Tiny skin., Residue-Free Finish, Allergy-Minded Care, 100% Pure Clean, Plant Soft, Baby Gentle, and Nano Clean so the collection tile reads as airy nursery-laundry theatre, clearly distinct from I am Bubble trademarks and neighbouring Softelle dryer-sheet or household-cleaner systems shipping in parallel. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Brand suite Mockup presentation Packaging Baby Care Home Care FMCG Retail Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep soft white/blue baby-laundry jug energy, towel stack, cotton bolls, bubbles, and benefit-callout layout as the concept — but invent Tinora as the brand spine with Gentle Nest hierarchy and an original teardrop-cloud mark (never I am Bubble). Outside the dieline, floating cotton/towel/leaf props plus exterior Soft rinse. Tiny skin. lift a single jug into a Colgate-style enriched 1080 lifestyle poster without third-party laundry trademarks or studio watermarks.

Problem statement

Baby laundry detergent boards often lock real brand names (I am Bubble / I am Bubble Premium), cloned multilingual jug art, and bare pack-on-white crops into portfolio decks. The brief needed an original fictional baby-laundry brand, redesigned large-handle jug hierarchy in English, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Softelle dryer sheets, sensitive-cleaner SKUs, surface wipes, and home-fragrance work shipping in parallel.

Solution

We invented Tinora, rebuilt hierarchy around teardrop-cloud mark → TINORA → Gentle Nest → Baby Laundry Detergent → Plant Soft / 1800 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: hero jug as center, floating cotton and towel props, and Soft rinse. Tiny skin. margin callouts outside the dieline. Packaging, FMCG, and home-care tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no I am Bubble identity or watermark text. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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