Tender Cub Soft Complete Soft Care

Six-SKU Soft Joy cub care system with Soft Joy. Tender Cub. callouts.

Client Tender Cub Soft

Description

Tender Cub Soft is a fictional playful-nursery care house for Complete Soft Care System: redesigned white soft packs with warm yellow-orange accents across Soft Head-to-Toe Wash, Soft Bubble Bath, Soft Face Cream, Soft Change Cream jar, Soft Glow Massage Oil, and Soft Daily Lotion — original soft-cub crest, TENDER CUB SOFT wordmark, Soft Joy hierarchy — never Snuggle Cub, Flipkart chrome, or manufacturer marks. We staged the full six-SKU set as hero on plush cream sheepskin under sunny nursery light, then floated bubbles, plush bunny, and soft stars outside the packs with exterior badges for Soft Bath to Bed, Cub Care Six, Soft Change Cream, and Soft Glow Oil so the collection tile reads as soft-joy lifestyle theatre, clearly distinct from Sunny Peep Soft Bath, Cub Lane Soft Chamomile, and Giggle Peak neighbours. Soft baby-care packaging language only — no retail URLs, phones, emails, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep complete tender-joy cub care system energy and bubble nursery theatre as the concept — but invent Tender Cub Soft as the brand spine with Soft Joy hierarchy and an original soft-cub crest (never Snuggle Cub lockups). Outside the dielines, floating bubble props plus Soft Joy. Tender Cub. lift the system into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Complete baby-kit promo boards often lock Snuggle Cub retail identities or paste online shopper chrome into portfolio decks. The brief needed an original fictional Soft Joy six-SKU system brand, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting sunny-peep-soft-bath-family or cub-lane-soft-chamomile-set.

Solution

We invented Tender Cub Soft Complete Soft Care, rebuilt hierarchy around soft-cub crest to TENDER CUB SOFT to Soft Joy across six SKUs, and validated an exactly 1080x1080 enriched lifestyle packshot with Soft Joy. Tender Cub. callouts; sunny-peep-soft-bath-family and cub-lane-soft-chamomile-set left untouched.

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