Sunny Peep Soft Bath Family

Yellow peep Soft Bath bottle family with Soft Bath. Sunny Peep. callouts.

Client Sunny Peep

Description

Sunny Peep is a fictional playful-nursery bath house for Soft Bath Family: redesigned yellow rounded peep bottles with color-coded soft pumps plus a tiny soft cologne jar — original peep-face crest, SUNNY PEEP wordmark, Soft Bath hierarchy, Clear English wash/conditioner/lotion/soap/cologne cues — never Boti Baby, O Boticário, Bebé Organico, or manufacturer chrome. We staged the full set on soft yellow pedestals under warm pastel light, then floated iridescent bubbles and cloud shapes outside the packs with exterior badges for Tiny Soft Peeps, Bubble Soft Day, Color Cap Family, and Nursery Soft Set so the collection tile reads as sunny soft-bath lifestyle theatre, clearly distinct from Cub Lane Soft Chamomile, Palm Nest Soft Care, and Pipora Soft Tiny Tub. Soft baby-care packaging language only — not hard medical claims; no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep chick-shaped pastel bath family energy and bubble studio theatre as the concept — but invent Sunny Peep as the brand spine with Soft Bath hierarchy and an original peep crest (never Boti Baby lockups). Outside the dielines, floating bubbles plus Soft Bath. Sunny Peep. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Character baby-bath boards often lock Boti Baby / O Boticário identities or clone chick bottles as-is. The brief needed an original fictional Soft Bath family brand, redesigned peep bottle hierarchy, and a square 1080 enriched lifestyle poster — without overwriting cub-lane-soft-chamomile-set or pipora-soft neighbours.

Solution

We invented Sunny Peep Soft Bath, rebuilt hierarchy around peep crest → SUNNY PEEP → Soft Bath across the five-SKU family, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Bath. Sunny Peep. callouts; cub-lane-soft-chamomile-set and parallel neighbour slugs left untouched.

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