Product Packaging Design

Snap Field Crust Crunch Bars

Four-flavor crust crunch bars with Stick Soft Ladder callouts.

Client Snap Field

Description

Snap Field is a fictional snack-bar house for Soft Crust Crunch: a redesigned four-SKU stick-pack ladder — Peach Orange Soft, Lemon Soft, Vanilla Soft, Mint Choco Soft — with SNAP FIELD lockups, ingredient photo wraps, and Soft Real Ingredients seals — never NATUVIE or Crust Crunch clone marks. We staged the sticks as hero on soft stone, then floated citrus, vanilla orchids, mint, and chocolate outside the packs with exterior badges for Stick Soft Ladder, Plant Soft Bars, and No Soft Preservatives so the collection tile reads as soft crust-crunch lifestyle theatre, distinct from Fuelora protein bars. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Label systems Brand suite Mockup presentation Packaging FMCG Snacks Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep colorful stick-bar ladder + floating fruit energy as the concept — invent Snap Field with Soft Crust Crunch hierarchy (never NATUVIE). Outside the dielines, floating props plus Stick Soft Ladder. Soft claims only.

Problem statement

Snack-bar boards often clone NATUVIE crust-crunch posters into portfolio decks. The brief needed an original fictional brand, redesigned stick ladder, and a square 1080 enriched lifestyle poster.

Solution

We invented Snap Field, rebuilt hierarchy around SNAP FIELD → Soft Crust Crunch → flavor soft, and validated an exactly 1080×1080 enriched lifestyle packshot with Plant Soft Bars. No Soft Preservatives. callouts; fuelora neighbours left untouched.

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