Product Packaging Design

Milkcove First Hearth Formula

Cream-coral Stage 1 formula tin with First Hearth. Soft Start. callouts.

Client Milkcove

Description

Milkcove is a fictional infant-nutrition house for First Hearth Stage 1 Formula: a redesigned warm cream metal can with soft coral lower band and copper lid rim, original hearth-cottage roof mark, MILKCOVE wordmark, FIRST HEARTH STAGE 1 FORMULA lockup, 0\u20136 Months \u00b7 DHA nest cue, and 400 g footing \u2014 never Enfamil, Similac, Nestl\u00e9, Aptamil, Bibena, Lullivra mint-periwinkle moon-bunny systems, or Hushgrove cream\u2013sage leaf-cradle language. We staged the tin as hero on warm wood under hearth-kitchen light, then floated wooden alphabet blocks, soft scoop, milk splash, felt heart, and cotton clouds outside the pack with exterior badges for Stage 1 Nest, Calcium Soft Cue, and Nursery Tin Calm so the collection tile reads as first-hearth formula lifestyle theatre, clearly distinct from Lullivra Soft Nest Stage 1, Airnest Soft Vent bottles, Quilvora Stage 3, and neighbouring baby packs. Soft packaging storytelling only for infant nutrition fiction \u2014 no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep Stage 1 infant formula metal-tin energy and nursery trust storytelling as the concept \u2014 but invent Milkcove as a cream-coral hearth brand with cottage-roof mark and First Hearth hierarchy (never Lullivra mint-periwinkle moon-bunny locks, never real formula trademarks). Outside the dieline, block/scoop props plus exterior First Hearth. Soft Start. lift the tin into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Infant-formula boards often lock real brand names or clone pastel night-nursery cans as-is. The brief needed an original fictional Stage 1 hearth formula brand, redesigned metal-can hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography \u2014 distinct from Lullivra Soft Nest, feeding bottles, and parallel neighbours.

Solution

We invented Milkcove First Hearth, rebuilt hierarchy around hearth-cottage mark \u2192 MILKCOVE \u2192 First Hearth Stage 1 Formula \u2192 0\u20136 Months \u00b7 DHA nest \u00b7 400 g, and validated an exactly 1080\u00d71080 enriched lifestyle packshot: cream-coral tin as hero, floating nursery props, and First Hearth. Soft Start. margin callouts outside the dieline. Packaging and baby-care tags mark the work for collection filters; artwork forced to precisely 1080\u00d71080; lullivra-soft-nest-stage1-formula, hushgrove-*, and parallel neighbour slugs left untouched.

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