Product Packaging Design
Capsira Spicy Chili Roasted Peanuts
Split-field chili peanut hang pouch with floating heat props and crunch callouts.
Client Capsira
Description
Capsira is a fictional spicy snack brand for Spicy Chili Roasted Peanuts. We redesigned a pillow-style hangable pouch with a split dusty-rose / chili-crimson colour field, a chili-pepper mark (not a star ribbon), English hierarchy (CAPSIRA → SPICY CHILI → ROASTED PEANUTS → NEW / 180g), and a circular bowl appetite panel — then staged floating chilies, roasted peanuts, flakes, and powder outside the bag with exterior lines for Heat That Crunches., Chili-Roasted, Bold Crunch, and Shelf Heat Signal so the collection tile reads as high-energy peanut heat theatre, clearly distinct from Ember Crunch tomato chili and Masaflare chip-trio neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Split pink/red field as the heat signal: hangable pillow pouch, chili-and-peanut bowl as the appetite cue, and a NEW badge for launch energy — but invent Capsira as the brand world with an original chili-flame mark. Outside the dieline, whole chilies, seasoned peanuts, and margin callouts lift a single snack bag into a square Colgate-style enriched portfolio poster without Estrella, Jordnötter, or star-ribbon trademarks.
Problem statement
Spicy peanut snack boards often clone familiar Estrella-style split pouches with star marks and foreign flavour names, or sit as bare bag cutouts. The brief needed an original fictional brand, redesigned hang pouch with English chili-peanut hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from tomato-chili Ember Crunch and savory chip trios.
Solution
We invented Capsira, rebuilt hierarchy around chili mark → CAPSIRA → SPICY CHILI → ROASTED PEANUTS → NEW / 180g, and validated an exactly 1080×1080 enriched lifestyle packshot: floating chilies and peanuts outside the pouch plus margin heat callouts. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Estrella or watermark text.
More proof
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