Product Packaging Design
Mariglow Organic Turmeric Powder
White-and-mustard stand-up pouch with wooden-bowl hero, floating root theatre, and Golden Ritual. Pure Root. callouts.
Client Mariglow
Description
Mariglow is a fictional premium spice house for Organic Turmeric Powder — a 200g resealable stand-up pouch built for golden-ritual cooking and wellness pantries. We redesigned a white doypack with mustard-orange base band, serif MARIGLOW wordmark, sunburst botanical emblem, wooden bowl of stone-ground powder on the face, and subtle leaf tonal pattern along the lower panel — then staged loose turmeric powder, a wooden spoon, whole rhizomes, and a soft powder plume outside the pack with margin callouts so the collection tile reads as complete spice theatre, clearly distinct from Rhizora capsule wellness and Mirava garam masala carton neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Golden ritual as the story: white pouch hero with burnt-orange botanical base, serif MARIGLOW lockup, and wooden-bowl ingredient honesty. Outside the dieline, powder spill, spoon, roots, and margin badges — Golden Ritual. Pure Root., Stone Ground, 100% Organic, Curcumin Rich, 200g Family Pack — turn the pack into a Colgate-style enriched 1:1 lifestyle poster without Golden Roots, GU.DEHN ROOTS, or third-party turmeric trademark clones.
Problem statement
Turmeric powder pouches often clone recognisable golden-root wordmarks, garbled nutrition panels, or collapse into stacked front/back flatlays that hide appetite cues. The brief needed an original fictional spice brand, redesigned stand-up pouch with readable English hierarchy (brand → organic turmeric powder → stone ground · 200g), and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from curcumin capsule cartons and garam masala systems already on the portfolio wall.
Solution
We invented Mariglow, rebuilt hierarchy around MARIGLOW → Organic Turmeric Powder → Stone Ground · 200g, and validated an exactly 1080×1080 enriched lifestyle packshot: floating powder, spoon, roots, plume, and margin callouts outside the pouch. Packaging, mockup-presentation, and food-spice tags mark the work for collection filters; no Golden Roots or reference-brand text appears in copy or artwork.
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