Product Packaging Design
Tiffora Instant Spiced Poha
White olive-green instant poha quick-meal pouch with floating kettle pour, bowl, and spice props.
Client Tiffora
Description
Tiffora is a fictional instant-meal house for Instant Spiced Poha Quick Meal — a 75g resealable stand-up pouch of spiced flattened rice that rehydrates with hot water in about five minutes into an ~200g bowl. We redesigned a clean white doypack with an olive-green POHA banner, circular bowl photography, rewritten dietary pills (Plant Based, No Dairy, Gluten Free, Mild Heat), and a chili badge accent separate from the wordmark — then staged kettle pour, garnished bowl, peanuts, curry leaves, chili, and turmeric outside the pack with Hot water. Five minutes. margin callouts so the collection tile reads as complete convenience-meal theatre, clearly distinct from Sattvora dry breakfast poha flakes.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Hot-water convenience as the story: white pouch hero with olive banner and chili badge accent (not a chili-letter wordmark), clear English hierarchy TIFFORA → Instant Quick Meals → POHA → Spiced Flattened Rice → Ready in 5 min. Outside the dieline, kettle pour, bowl, peanuts, curry leaves, chili, and turmeric float with margin badges — Ready in 5 min, Just add hot water, 75g → ~200g bowl, Plant · Dairy-free · GF · Mild — in Colgate-style enriched poster composition without Indian Kitchen Foods, Rasesh Group, or chili-connected wordmark clones.
Problem statement
Instant poha pouches often lock third-party kitchen house wordmarks, chili-letter logos, and cloned dietary icon rows into portfolio boards, or collapse into bare pack-on-white crops that hide the just-add-water proof. The brief needed an original fictional instant-meal brand, redesigned 75g quick-meal doypack with readable English hierarchy and rewritten dietary storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — format-distinct from grocery dry breakfast poha flakes already shipping as Sattvora.
Solution
We invented Tiffora, rebuilt hierarchy around TIFFORA → Instant Quick Meals → POHA → Spiced Flattened Rice → Just add hot water · Ready in 5 min → 75g dry · ~200g served, and validated an exactly 1080×1080 enriched lifestyle packshot: floating kettle, bowl, peanuts, curry leaves, chili, turmeric, and margin callouts outside the pouch. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg, food-beverage, and startup-d2c.
More proof
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