Tiffora Instant Spiced Poha

SKU PXRT-2556

White olive-green instant poha quick-meal pouch with floating kettle pour, bowl, and spice props. Plus enriched open-frame gallery stills.

Client Tiffora

Description

Tiffora is a fictional instant-meal house for Instant Spiced Poha Quick Meal — a 75g resealable stand-up pouch of spiced flattened rice that rehydrates with hot water in about five minutes into an ~200g bowl. We redesigned a clean white doypack with an olive-green POHA banner, circular bowl photography, rewritten dietary pills (Plant Based, No Dairy, Gluten Free, Mild Heat), and a chili badge accent separate from the wordmark — then staged kettle pour, garnished bowl, peanuts, curry leaves, chili, and turmeric outside the pack with Hot water. Five minutes. margin callouts so the collection tile reads as complete convenience-meal theatre, clearly distinct from Sattvora dry breakfast poha flakes. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Hot-water convenience as the story: white pouch hero with olive banner and chili badge accent (not a chili-letter wordmark), clear English hierarchy TIFFORA → Instant Quick Meals → POHA → Spiced Flattened Rice → Ready in 5 min. Outside the dieline, kettle pour, bowl, peanuts, curry leaves, chili, and turmeric float with margin badges — Ready in 5 min, Just add hot water, 75g → ~200g bowl, Plant · Dairy-free · GF · Mild — in Colgate-style enriched poster composition without Indian Kitchen Foods, Rasesh Group, or chili-connected wordmark clones.

Problem statement

Instant poha pouches often lock third-party kitchen house wordmarks, chili-letter logos, and cloned dietary icon rows into portfolio boards, or collapse into bare pack-on-white crops that hide the just-add-water proof. The brief needed an original fictional instant-meal brand, redesigned 75g quick-meal doypack with readable English hierarchy and rewritten dietary storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — format-distinct from grocery dry breakfast poha flakes already shipping as Sattvora.

Solution

We invented Tiffora, rebuilt hierarchy around TIFFORA → Instant Quick Meals → POHA → Spiced Flattened Rice → Just add hot water · Ready in 5 min → 75g dry · ~200g served, and validated an exactly 1080×1080 enriched lifestyle packshot: floating kettle, bowl, peanuts, curry leaves, chili, turmeric, and margin callouts outside the pouch. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg, food-beverage, and startup-d2c. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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