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Shelf Hat Yeast

Yeast / baking sachet strip lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Built for the brief: yeast.

Client Shelf Hat

Description

Shelf Hat is a fictional brand concept for yeast / baking sachet strip. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Built for the brief: yeast.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of yeast / baking sachet strip under invented brand Shelf Hat; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for yeast / baking sachet strip; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Shelf Hat, built original hierarchy for yeast / baking sachet strip, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Built for the brief: yeast.' margin callouts.

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